Meet Erika
Horse person. Website pro. Small business specialist.
Hi, I’m Erika, and I’ve been building websites since I was 12, when I taught myself HTML and launched my first site on Geocities. What started as a teenage obsession became a 20-year career in digital strategy, working with everyone from scrappy startups to global tech brands.
But here’s the part that matters to you:
I also spend every morning at the barn, riding, caring for, and developing horses. I’ve been immersed in the sporthorse world for decades, and I know firsthand how hard it is to run a business while managing horses, clients, shows, and everything in between.
That’s why I started Sporthorse Media–to help barns, breeders, and equestrian professionals show up online with the same quality and care they bring to the ring.
I’m not just here to build you a pretty website.
I’m here to:
- Help you convert more browsers into boarders, buyers, and believers
- Eliminate the frustration of broken forms and outdated themes
- Make sure your website reflects the actual quality of your program
Whether you need a quick audit, a full redesign, or just someone to fix what’s broken, I’ve got your back–and I speak both your languages: tech and tack.
Website Audits for small Businesses
Not sure why your site isn’t working?
You don’t need to guess.
My website audits are built for barns, trainers, and breeders, so you get clear, actionable feedback.